Yearly Archives - 2016

Click Tracking Examples for Top AdServers

Click Tracking Examples for Top AdServers Tracking clicks for an advertising campaign is an important part of measuring effectiveness and resonance.  Often clients have creatives that are hosted in 3rd party Adservers.   We have listed below  some of the most common AdServers along with  the appropriate locations in which to insert the click tracking macros in your 3rd-party ad tags in order for t.i. WebSoft to track clicks properly. Note: All IDs and reference numbers, except for creative sizes, have been changed [...]

A Letter From a Client

TI Websoft’s team is absolutely amazing! I have been in the Wholesale travel industry for 20 years. Working with wholesale travel we have regulations and stipulations we must abide by in order to show our clients a massive saving on their hotels. Hotels display rates on their websites which they claim are the “Best Rate Guarantee”, however they contract with Wholesales such as our company at a huge discount far below those “Best Rate Guarantee” rates, therefore we cannot [...]

Hybrid vs Native Mobile Apps – The Answer is Clear

BY ROBBIE ABED [Updated 9/30/2016] Customer experience for mobile is more important to your business than you might think. Before we dive into the nitty gritty world of Hybrid vs Native Mobile Apps, there’s one aspect of mobile that you should be aware of. Mobile Phones are very personal devices. Have you ever lost your phone and said to yourself, “Oh well, I’ll find it another time. It’s just not that important.”Surely not. Once you lose your phone, your biggest priority at [...]